LinkedIn is just a job board sexed up in social media garb some would say. I often believe the quite the opposite. That it is a social media site fancying itself for a job board. However, when used correctly it can work for the the dedicated "social" enthusiast. On the other hand if you don’t know how to use LinkedIn, I understand your frustration. LinkedIn for you might actually be just another job board, and a poor one at that. The fact that some people use it “more correctly” than you, will mean that your applicants response will be lower than on any other good job board you might use. Candidates don't frequently apply for jobs on LinkedIn. They tend to do everything but apply for the jobs that are advertised.
The most likely thing to be stopping you successfully recruiting on LinkedIn is a limited reach.
Right on up to 500 contacts, you're really just scraping the bottom of the barrel. You are as well off leaving LinkedIn off the agenda. Depending on the market you are in and your niche, to succeed in recruiting on LinkedIn you really need to have access to thousands of people.
LinkedIn Premium is a fine product for a recruiter. You will need the “Full Network Visibility”, so the Talent Finder and Talent Pro are the packages you should consider. The Only difference is the double number of InMails you can send at a time.
There are also a number of advocates of using LinkedIn for recruitment without any subscription.I happen to be one of them as recruitment is not my full time business, and as a "fiscal conservative" (#ebenezer) I cannot bring myself to pay for a package I will not profit from. I have seen the fremium approach working, but realistically for a very small number of people. The reason being that it requires investment in time that a very few recruiters have. Building a network of thousands of very, very targeted contacts is hard and time consuming.
The size of your network and the quality of the content you create will determine how many “ sets of eyeballs” you will get on it.
On this and other social networks you actually have to behave quite social, but on LinkedIn you must also be professional. Only if you intend to be successful, that is.
Time heals all wounds and is the determining factor for most people when it comes to choosing to use LinkedIn for free or a paid accounts. It is a bit like the SEO vs. PPC debate. If you want to get instant results because you're the new kid on the block then the paid account is the honey for you. If you have been using LinkedIn for sometime and/or have thousands of very targeted people who are connected to you, you will most likely get away without having to "upgrade" to a premium account. However, you might just be one of those people who bask in the knowledge that they some times overpay for a service they do not require.
However you decide to use LinkedIn, I'll just say this: Wannawork.ie is the better option if you want to recruit real candidates in real time :)
"If you're willing to keep moving forward, eventually you will succeed."
All opinions and views expressed are my own, they do not necessarily reflect the positions of my businesses.
One reader asked why I monitor my comments and why they must be approved, and just for the rest of you it's not for censorship, it's because of Spam-bots. I'll publish all comments posted by real people :)